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Brief

Fox News

Premium PublisherPublisher

Fox News delivers unmatched scale and reach among cable news audiences, offering advertisers premium brand-safe inventory across linear TV, digital, and streaming platforms with advanced first-party audience targeting.

Last updated Jun 23, 2026 by ATDb automated enrichment · Connections updated Jun 26, 2026

Founded
1996
HQ
New York, New York, United States
Connections
15

At a glance

Employees
5001-10000
Revenue
$1.5B–$2B+ (News segment annual revenue)
Stock
FOX
7integrations1competitors1corporate family

About

Dominant cable news network and top-tier premium publisher offering cross-platform advertising solutions across linear TV, digital, and streaming

Fox News Media, a subsidiary of Fox Corporation, operates one of the most-watched cable news networks in the United States. Launched in 1996 by Rupert Murdoch and Roger Ailes, Fox News has consistently ranked as the top-rated cable news channel for over two decades, delivering significant advertising inventory to brands seeking to reach a large, politically conservative-leaning audience. Its advertising ecosystem spans traditional linear television, digital display, video, and streaming platforms. In the AdTech ecosystem, Fox News operates through Fox Advertising, which provides advertisers with access to premium inventory across Fox's portfolio of properties including Fox News, Fox Business Network, FoxNews.com, and the Fox News app. Fox has invested in advanced audience targeting capabilities, leveraging first-party data from its digital properties and streaming platforms. Fox News Digital is one of the most-visited news websites in the United States, offering programmatic and direct-sold digital advertising opportunities. Fox Corporation has also developed Tubi, its free ad-supported streaming service, which complements Fox News's advertising offerings by extending reach into connected TV (CTV) and streaming environments. Fox Advertising positions itself as a one-stop shop for advertisers seeking premium news and entertainment inventory, offering cross-platform solutions that combine the scale of linear TV with the targeting precision of digital and streaming advertising.

Business model

Media & Advertising

Target market

Enterprise

What they offer

  • Fox News Linear TV Advertising

    Premium 30- and 60-second spot advertising inventory across Fox News and Fox Business Network cable broadcasts

  • Fox News Digital Advertising

    Display, video, and native advertising across FoxNews.com and the Fox News mobile app, one of the most-visited news digital properties in the US

  • Fox Advertising

    Unified advertising sales platform offering cross-portfolio inventory across Fox News, Fox Sports, Fox Entertainment, and Tubi

  • Tubi CTV Advertising

    Free ad-supported streaming TV inventory on Tubi, Fox's FAST platform, enabling connected TV and streaming video advertising

  • Fox One

    Fox's unified advertising platform enabling cross-platform campaign planning, buying, and measurement across linear, digital, and streaming

  • Fox News Audio Advertising

    Advertising inventory across Fox News Radio and podcast properties

Key features

Massive linear TV reach — consistently #1 rated cable news networkCross-platform advertising spanning TV, digital, CTV, and audioFirst-party audience data from Fox News digital and streaming propertiesPremium brand-safe news environmentAdvanced audience targeting and segmentationProgrammatic and direct-sold inventory optionsIntegration with Tubi for FAST/CTV advertising scalePolitical and news cycle contextual targeting

Use cases

Brand awareness campaigns targeting older, politically conservative demographicsPolitical advertising and issue advocacy campaignsFinancial services and insurance advertising to high-income news audiencesPharmaceutical direct-to-consumer advertisingCross-platform reach extension from linear TV to digital and CTVContextual news environment advertising for relevant product categoriesProgrammatic premium inventory buying via Fox's ad stack

Customer segments

National brand advertisersPolitical campaigns and PACsFinancial services companiesPharmaceutical and healthcare brandsAutomotive advertisersInsurance companiesRetail and consumer goods brandsMedia agencies and holding companies

Tech & specs

Technology stack

Programmatic advertising (DSP/SSP integrations)First-party data management platform (DMP/CDP)Connected TV ad servingVideo ad serving (VAST/VPAID)Audience segmentation and targeting technologyCross-platform measurement and attributionFox One unified advertising platform

Security & compliance

CCPACOPPANAI complianceDAA AdChoices

Deployment

Cloud

API

Limited

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