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Walmart, Vizio outline strategy for tying CTV ads to retail outcomes

Walmart, Vizio outline strategy for tying CTV ads to retail outcomes

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by linear TV buys.

Last updated Mar 24, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Mar 24, 2026
Topic
Walmart
Mentions
2

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