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Walmart, Vizio outline strategy for tying CTV ads to retail outcomes | ATDb

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Walmart, Vizio outline strategy for tying CTV ads to retail outcomes

Walmart, Vizio outline strategy for tying CTV ads to retail outcomes

Marketing DiveMarch 24, 2026Peter AdamsRead original

Last updated Mar 24, 2026 by RSS Ingestion

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At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by linear TV buys.