605

A leading advanced TV measurement and analytics provider focused on set-top box data and cross-screen audience insights, prior to its acquisition by iSpot.tv

605 was a television measurement and analytics company that specialized in providing advanced audience measurement, cross-screen analytics, and advertising effectiveness solutions for the TV ecosystem. Founded in 2016, the company leveraged large-scale set-top box data and other viewing datasets to deliver granular insights into TV viewership, enabling advertisers, agencies, and networks to better understand and optimize their television investments. 605 was known for its ability to link TV exposure data to real-world outcomes, offering a more sophisticated alternative to traditional panel-based measurement approaches. The company built a strong reputation in the advanced TV measurement space by offering solutions that addressed the growing complexity of the television landscape, including linear TV, connected TV (CTV), and streaming. Its platform allowed clients to conduct audience targeting, competitive intelligence, and campaign attribution at scale. 605 served a broad range of clients including major TV networks, MVPDs, advertisers, and media agencies who needed more precise and actionable data than legacy measurement providers could offer. In 2022, 605 was acquired by iSpot.tv, a leading real-time TV ad measurement and analytics company. The acquisition was intended to strengthen iSpot.tv's capabilities in cross-screen measurement and audience analytics, combining 605's deep set-top box data assets and analytics expertise with iSpot's real-time ad occurrence and effectiveness measurement platform. Following the acquisition, 605's brand and operations were largely absorbed into iSpot.tv, with the combined entity positioning itself as a more comprehensive TV measurement solution.