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Brief

Univision

Spanish-Language Media & Advertising

Univision provides advertisers with unmatched scale and reach to the U.S. Hispanic audience through premium Spanish-language content across broadcast TV, cable, radio, streaming, and digital platforms.

Last updated Sep 27, 2026 by ATDb automated enrichment · Connections updated Sep 28, 2026

Founded
1962
HQ
New York, New York, United States
Connections
9

AI-drafted from public sources10 sources cited

At a glance

Employees
5001-10000
Revenue
$1B+
7integrations1corporate family

About

Leading Spanish-language media company in the U.S., operating as a subsidiary of TelevisaUnivision, the world's largest Spanish-language media company

Univision Communications Inc. is the preeminent Spanish-language media company in the United States, reaching tens of millions of U.S. Hispanic consumers through its flagship broadcast network, cable channels, radio stations, and digital properties. On January 31, 2022, Univision combined with Televisa's media and content business to form TelevisaUnivision, Inc., the world's leading Spanish-language media company. Univision Communications Inc. continues to operate as a subsidiary of TelevisaUnivision, maintaining its extensive portfolio of broadcast and cable television networks, including Univision, UniMás, and Galavisión, along with a large radio station group and digital platforms. In the AdTech and advertising ecosystem, Univision offers advertisers unparalleled access to the U.S. Hispanic market — one of the fastest-growing and most economically powerful demographic segments in the country. The company provides multi-platform advertising solutions spanning linear TV, streaming (ViX), digital video, audio, and programmatic channels, enabling brands to engage Hispanic audiences at scale with culturally relevant content. As part of TelevisaUnivision, the company now benefits from an expanded content library, deeper production capabilities, and a broader international footprint, strengthening its value proposition to advertisers seeking to reach Spanish-speaking audiences both in the U.S. and globally. Its combination of premium content, audience scale, and cross-platform reach makes it a critical partner for brands targeting the Hispanic demographic.

Business model

Media & Advertising

Target market

Enterprise

What they offer

  • Univision Network

    Flagship Spanish-language broadcast television network reaching U.S. Hispanic households nationwide

  • UniMás

    Secondary Spanish-language broadcast network offering additional entertainment and sports programming

  • Galavisión

    Spanish-language cable network focused on entertainment and telenovelas

  • ViX

    Spanish-language streaming platform offering free and premium on-demand and live content

  • Univision Radio

    One of the largest Spanish-language radio station groups in the U.S., spanning major markets

  • Univision Digital

    Digital and mobile properties including Univision.com offering video, news, and entertainment content

  • Univision Advertising Solutions

    Multi-platform advertising packages enabling brands to reach U.S. Hispanic audiences across TV, radio, digital, and streaming

Key features

Largest Spanish-language broadcast TV network in the U.S.Multi-platform reach across TV, radio, streaming, and digitalDeep cultural relevance with Hispanic audiencesPremium live sports rights including soccer (Liga MX, FIFA World Cup)Programmatic and data-driven advertising capabilitiesAccess to TelevisaUnivision's global content library post-merger

Use cases

Brand advertising targeting U.S. Hispanic consumers at scaleMulticultural marketing campaigns across TV, radio, and digitalSports sponsorships and live event advertisingStreaming and digital video advertising on ViXLocal market advertising through Spanish-language radio stationsProgrammatic advertising to verified Hispanic audience segments

Customer segments

National brand advertisers targeting Hispanic consumersAutomotive advertisersCPG and retail brandsFinancial services companiesPharmaceutical advertisersPolitical and advocacy advertisersLocal and regional advertisers in major Hispanic markets

Tech & specs

Technology stack

Programmatic advertising platformsFirst-party audience data and segmentationStreaming technology (ViX platform)Digital video ad servingCRM and audience targeting tools

Security & compliance

CCPAGDPR

Deployment

Cloud

API

Limited

Corporate history
  1. 1962 · Founded
Connection details
See integrations with Univision (7)

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