TelevisaUnivision

World's largest Spanish-language media company and the dominant advertising platform for reaching US Hispanic and Latin American audiences

TelevisaUnivision is the dominant Spanish-language media and content company globally, formed through the merger of Univision Communications and Grupo Televisa's content assets in 2022. The company operates an extensive portfolio including broadcast networks (Univision, UniMás), cable networks (Galavisión, TUDN, tlnovelas, De Película), and the fast-growing ViX streaming platform, which serves both free ad-supported and premium subscription tiers. With deep roots in both the US Hispanic market and Latin America, TelevisaUnivision reaches over 100 million viewers monthly across its combined properties. In the AdTech ecosystem, TelevisaUnivision is a major premium video advertising destination, offering advertisers unparalleled access to the US Hispanic demographic — one of the fastest-growing and most economically powerful consumer segments in the country. The company has invested heavily in its advertising technology infrastructure, including advanced audience targeting capabilities, programmatic access, and first-party data solutions built around its large authenticated user base from ViX. Its ad sales operation spans linear TV, connected TV (CTV), digital video, and audio. TelevisaUnivision competes directly with major English-language broadcasters and streaming platforms for advertising budgets, positioning itself as the essential partner for brands seeking to reach Hispanic consumers at scale. The company's combination of premium content, cultural authenticity, and sophisticated data capabilities makes it a significant player in the evolving converged TV advertising landscape, particularly as the Hispanic population continues to grow in purchasing power and media consumption.