TelevisaUnivision Joins The Streaming Self-Service Bandwagon

TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. On Wednesday, TelevisaUnivision announced its streaming inventory is now available to buy through the ad planning and activation company fullthrottle.ai’s self-serve platform. The collaboration includes an ad bidder designed to improve both targeting and measurement. For […] The post TelevisaUnivision Joins The Streaming Self-Service Bandwagon appeared first on AdExchanger.