Vix

Leading Spanish-language streaming platform in the U.S. and Latin America, backed by the world's largest Spanish-language media company

ViX is the premier Spanish-language streaming service owned and operated by TelevisaUnivision, the world's largest Spanish-language media company. Launched in 2022 following the merger of Univision and Televisa, ViX consolidated multiple streaming efforts into a single destination offering thousands of hours of telenovelas, sports, news, and original programming. The platform operates on a dual-model structure: a free, ad-supported tier (AVOD) and a paid premium subscription tier (ViX+), making it accessible to a broad range of Hispanic consumers in the United States, Mexico, and Latin America. In the AdTech ecosystem, ViX represents a significant and growing inventory source for advertisers seeking to reach the highly coveted U.S. Hispanic and Latin American markets. The platform leverages TelevisaUnivision's deep audience data, first-party identity solutions, and cross-platform reach to offer targeted advertising opportunities across connected TV (CTV), mobile, and web. Its AVOD tier competes directly with platforms like Peacock and Pluto TV but with a uniquely differentiated Spanish-language content library. ViX's market significance is amplified by the scale of TelevisaUnivision's broader media ecosystem, which includes linear TV networks, digital properties, and radio. This allows advertisers to execute integrated, multi-touchpoint campaigns targeting Spanish-speaking consumers. As the U.S. Hispanic population continues to grow and streaming adoption among this demographic accelerates, ViX is positioned as a critical platform for brands seeking culturally relevant, language-appropriate advertising at scale.