Vix

Dominant Spanish-language streaming platform globally, backed by TelevisaUnivision's content and distribution scale

ViX is the flagship streaming platform of TelevisaUnivision, the world's largest Spanish-language media company. Launched in 2022 following the merger of Univision and Televisa, ViX offers a dual-tier model: a free, ad-supported tier (AVOD) and a premium subscription tier (ViX+), providing telenovelas, sports, news, movies, and original programming in Spanish. The platform serves as TelevisaUnivision's primary vehicle for reaching the rapidly growing US Hispanic population and Latin American audiences digitally. In the AdTech ecosystem, ViX represents a significant premium inventory source for advertisers seeking to reach Spanish-speaking consumers. The platform leverages TelevisaUnivision's extensive content library — including exclusive rights to major soccer tournaments like the FIFA World Cup — to attract a highly engaged, underserved demographic. Its AVOD tier provides advertisers with targeted, brand-safe environments alongside culturally relevant content, making it a compelling alternative to general-market streaming platforms. ViX has grown rapidly since launch, reporting tens of millions of monthly active users and positioning itself as the dominant Spanish-language streaming service globally. The platform competes with Netflix, Amazon Prime Video, and Peacock for Hispanic viewership while also differentiating through exclusive Spanish-language originals and live sports. Its advertising business is supported by TelevisaUnivision's established ad sales infrastructure and data capabilities targeting the US Hispanic market.