Vix

Largest Spanish-language streaming platform globally, operated by TelevisaUnivision

Vix is an over-the-top streaming service owned and operated by TelevisaUnivision, distinguished as the first large-scale streaming platform exclusively dedicated to Spanish-speaking audiences.^1,2 Its content library spans 80,000 hours of free and premium programming, including movies, novelas, drama series, live news, and sports.¹ On the monetization side, Vix funds its free tier through advertising, while also offering reduced-ad and ad-free subscription tiers for viewers who prefer fewer interruptions.³ For advertisers, Vix provides streaming and connected TV (CTV) advertising solutions aimed at reaching U.S. Hispanic consumers, with campaign planning services available to business owners, marketing managers, brands, and agencies, covering targeting, available inventory, ad formats, and reporting.⁴ To drive audience growth, Vix has pursued innovative ad partnerships — such as its collaboration with Roku, which produced a first-to-market custom video ad unit on the Roku home screen featuring Spanish-speaking talent and interactive creative designed to boost engagement and conversions among Hispanic viewers.¹ Source 1: roku.com — ViX's Bold Play for Spanish-Language Viewers with Roku ... Source 2: wikipedia.org — Vix (streaming service) Source 3: vix.com — Advertising, advertisements and commercials Source 4: vix-univision.com — ViX Advertising | Reach U.S. Hispanic Consumers