Vix

Leading Spanish-language streaming platform in the U.S. and Latin America

ViX is a streaming service launched by TelevisaUnivision in March 2022, designed specifically for Spanish-speaking audiences in the United States and Latin America. The platform operates on a dual-tier model: ViX (free, ad-supported) and ViX+ (premium subscription). It represents one of the largest Spanish-language streaming services globally, offering a combination of live TV, sports, news, telenovelas, and original programming. From an AdTech perspective, ViX is significant as a major AVOD (Advertising Video on Demand) platform targeting the Hispanic market, which represents a valuable and growing demographic for advertisers. The platform leverages TelevisaUnivision's extensive content library and production capabilities, combined with advanced advertising technology to deliver targeted video advertising at scale. ViX competes in the streaming advertising space by offering brands access to Spanish-language audiences across connected TV (CTV), mobile, and web platforms. The platform's advertising technology infrastructure supports programmatic advertising, audience targeting, and measurement capabilities tailored to the Hispanic market. As part of TelevisaUnivision's broader digital transformation, ViX represents a strategic shift toward direct-to-consumer streaming and modern advertising delivery, positioning the company to compete with both general market streaming services and other Hispanic-focused digital platforms.