Paramount Streaming

One of the largest CTV and FAST advertising platforms in the US, leveraging Paramount+ and Pluto TV to offer premium video ad inventory at scale

Paramount Streaming encompasses the streaming and digital media operations of Paramount Global, including the subscription video-on-demand service Paramount+ and the free ad-supported streaming TV (FAST) platform Pluto TV. Together, these platforms give Paramount a dual-pronged approach to the streaming market, serving both paying subscribers and ad-supported viewers at scale. Pluto TV, acquired by Viacom in 2019 for $340 million, has grown into one of the largest FAST platforms in the United States, offering hundreds of linear channels and on-demand content. Paramount+ combines live sports, breaking news, and a deep library of Paramount content to attract and retain subscribers globally. In the AdTech ecosystem, Paramount Streaming is a significant player in the connected TV (CTV) and streaming advertising space. The company offers advertisers access to a large, engaged audience through Paramount Advertising, which provides advanced audience targeting, data-driven ad products, and programmatic buying capabilities. Paramount's first-party data from its streaming platforms enables precise audience segmentation, and the company has invested in identity solutions and measurement partnerships to help advertisers navigate a cookieless future. Paramount Streaming competes directly with other major streaming and CTV advertising platforms including Peacock, Disney+/Hulu, Amazon Prime Video Ads, and Netflix's ad-supported tier. Its combination of a massive FAST platform (Pluto TV) and a subscription service (Paramount+) gives it a broad reach across different viewer segments, making it an attractive partner for brand advertisers and performance marketers seeking premium video inventory at scale.