CBS

One of the top-rated broadcast television networks in the United States, consistently leading or near the top in primetime ratings and commanding premium advertising rates for live sports and tentpole events

CBS (Columbia Broadcasting System) is a flagship American broadcast television network with a history dating back to 1927. It reaches approximately 100 million households through its owned-and-operated stations and affiliate network across the United States. CBS consistently ranks among the most-watched broadcast networks in the country, programming a mix of primetime entertainment, daytime programming, late-night, and major live events including NFL football, March Madness, and the Grammy Awards. From an advertising and media industry perspective, CBS is one of the most significant players in linear television advertising. The network generates billions of dollars in advertising revenue annually through upfront and scatter market sales, offering national advertisers access to massive live audiences — particularly for sports and tentpole events. CBS's advertising products include traditional 30-second spots, sponsorships, branded content integrations, and digital extensions through Paramount+ and CBS.com. Its scale and live sports rights make it a premium destination for major advertisers seeking broad reach. CBS is owned by Skydance, formerly Paramount Skydance, which was formed when Skydance Media's merger with Paramount Global was completed on August 7, 2025. The network sits alongside other Paramount assets including MTV, Nickelodeon, BET, and the Paramount+ streaming service. CBS's content library, news division (CBS News), and local station group (CBS Stations) further extend its media footprint and advertising inventory across platforms.