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Brief

Skydance TV

Broadcast & Cable Television

Skydance TV delivers mass-reach and premium advertising environments across broadcast television, cable networks, and live sports, offering advertisers unmatched scale and brand-safe content across CBS, TNT, TBS, Discovery, and associated sports properties.

Last updated Oct 23, 2026 by ATDb automated enrichment

Founded
2026
HQ
New York, New York, United States
Parent
Connections
7

AI-drafted from public sources14 sources cited

At a glance

Employees
10000+
Revenue
Multi-billion dollars annually
7corporate family

About

One of the largest US television broadcasting and cable network groups, with major broadcast, cable, and sports assets under a single division of Skydance

Skydance TV is the television division of Skydance, formed following Skydance's acquisition of Warner Bros. Discovery. The division brings together a vast portfolio of broadcast and cable assets under one roof: the CBS Television Network and its owned-and-operated stations, major cable networks including TNT, TBS, and Discovery, dedicated TV studio operations, and a robust sports group comprising CBS Sports and TNT Sports. Co-chairs George Cheeks and JB Perrette lead the division from October 2026, combining Cheeks's experience running CBS with Perrette's background overseeing Warner Bros. Discovery's streaming and international operations. As a media and broadcasting powerhouse, Skydance TV occupies a central position in the advertising and marketing ecosystem. The CBS broadcast network and its cable properties collectively reach tens of millions of viewers, making Skydance TV one of the largest sellers of television advertising inventory in the United States. Advertisers across virtually every major category — automotive, consumer packaged goods, pharmaceuticals, retail, and financial services — rely on Skydance TV's linear and streaming platforms to reach mass and targeted audiences alike. The division's sports rights portfolio, spanning NFL on CBS, March Madness on TNT/TBS, and NBA coverage, represents some of the most premium and sought-after advertising inventory in television. Combined with its entertainment programming across broadcast and cable, Skydance TV competes directly with NBCUniversal, ABC/Disney, and Fox for advertiser budgets, while also navigating the ongoing transition from linear to streaming-driven audience measurement and ad sales.

Business model

Media Network / Broadcasting

Target market

Enterprise

What they offer

  • CBS Television Network

    Flagship US broadcast network offering primetime, daytime, and late-night programming with national advertising inventory

  • CBS Owned-and-Operated Stations

    Local CBS affiliate stations in major US markets providing local and national advertising opportunities

  • TNT

    Cable network known for drama series and live sports, including NBA and March Madness coverage

  • TBS

    Cable network featuring comedy programming and sports, including MLB and March Madness

  • Discovery

    Cable network focused on factual, nature, and reality programming with broad advertiser appeal

  • CBS Sports

    Sports broadcasting division covering NFL, college sports, golf, and other major events on the CBS broadcast network

  • TNT Sports

    Sports broadcasting unit covering NBA, NHL, March Madness, and other premium live sports on TNT and related platforms

Key features

Mass-reach broadcast television via CBS networkPremium cable entertainment and sports on TNT, TBS, and DiscoveryLive sports advertising inventory including NFL, NBA, and March MadnessOwned-and-operated local station group for local market advertisingIntegrated TV studio production capabilitiesCross-platform advertising across linear and streaming

Use cases

National brand advertising on broadcast and cable televisionLive sports sponsorships and in-game advertisingLocal market advertising via CBS owned-and-operated stationsUpfront and scatter market TV ad buyingCross-platform campaign execution across linear and connected TV

Customer segments

National brand advertisersAutomotive advertisersPharmaceutical companiesConsumer packaged goods brandsFinancial services companiesRetail advertisersMedia buyers and advertising agencies

Tech & specs

API

No

Corporate history
  1. 2026 · Founded
Connection details
View Skydance TV’s full portfolio (6)

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