Skydance TV
Skydance TV delivers mass-reach and premium advertising environments across broadcast television, cable networks, and live sports, offering advertisers unmatched scale and brand-safe content across CBS, TNT, TBS, Discovery, and associated sports properties.
Last updated Oct 23, 2026 by ATDb automated enrichment
AI-drafted from public sources14 sources cited
At a glance
About
One of the largest US television broadcasting and cable network groups, with major broadcast, cable, and sports assets under a single division of Skydance
Skydance TV is the television division of Skydance, formed following Skydance's acquisition of Warner Bros. Discovery. The division brings together a vast portfolio of broadcast and cable assets under one roof: the CBS Television Network and its owned-and-operated stations, major cable networks including TNT, TBS, and Discovery, dedicated TV studio operations, and a robust sports group comprising CBS Sports and TNT Sports. Co-chairs George Cheeks and JB Perrette lead the division from October 2026, combining Cheeks's experience running CBS with Perrette's background overseeing Warner Bros. Discovery's streaming and international operations. As a media and broadcasting powerhouse, Skydance TV occupies a central position in the advertising and marketing ecosystem. The CBS broadcast network and its cable properties collectively reach tens of millions of viewers, making Skydance TV one of the largest sellers of television advertising inventory in the United States. Advertisers across virtually every major category — automotive, consumer packaged goods, pharmaceuticals, retail, and financial services — rely on Skydance TV's linear and streaming platforms to reach mass and targeted audiences alike. The division's sports rights portfolio, spanning NFL on CBS, March Madness on TNT/TBS, and NBA coverage, represents some of the most premium and sought-after advertising inventory in television. Combined with its entertainment programming across broadcast and cable, Skydance TV competes directly with NBCUniversal, ABC/Disney, and Fox for advertiser budgets, while also navigating the ongoing transition from linear to streaming-driven audience measurement and ad sales.
Business model
Media Network / Broadcasting
Target market
Enterprise
What they offer
CBS Television Network
Flagship US broadcast network offering primetime, daytime, and late-night programming with national advertising inventory
CBS Owned-and-Operated Stations
Local CBS affiliate stations in major US markets providing local and national advertising opportunities
TNT
Cable network known for drama series and live sports, including NBA and March Madness coverage
TBS
Cable network featuring comedy programming and sports, including MLB and March Madness
Discovery
Cable network focused on factual, nature, and reality programming with broad advertiser appeal
CBS Sports
Sports broadcasting division covering NFL, college sports, golf, and other major events on the CBS broadcast network
TNT Sports
Sports broadcasting unit covering NBA, NHL, March Madness, and other premium live sports on TNT and related platforms
Key features
Use cases
Customer segments
Tech & specs
API
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