LG
LG Ad Solutions provides advertisers with direct access to millions of LG smart TV households globally, combining first-party ACR data with programmatic and direct advertising capabilities for precise audience targeting and measurement.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Connected TV Advertising / Device-Based AdTech
- Business Model
- Hardware Manufacturer with Advertising Platform
- Target Market
- Enterprise
- Employee Count
- 10001+
- Funding
- N/A
- Revenue Range
- $50B+
- Stock Symbol
- 066570.KS
- Parent Company
- LG Corporation
- API Available
- Yes
Leading global smart TV manufacturer with growing CTV advertising platform
LG Electronics is a multinational electronics company and one of the world's leading manufacturers of consumer electronics, home appliances, and mobile devices. Within the advertising technology ecosystem, LG operates LG Ad Solutions (formerly LG Ads), which leverages the company's extensive smart TV footprint to provide advertisers with access to connected TV (CTV) and over-the-top (OTT) advertising opportunities. LG Ad Solutions utilizes automatic content recognition (ACR) technology and first-party data from millions of LG smart TVs globally to offer targeted advertising, audience insights, and measurement capabilities. As a subsidiary of LG Corporation, LG Electronics has positioned its advertising division as a significant player in the rapidly growing CTV advertising market. The platform provides advertisers with access to premium inventory across LG's webOS-powered smart TVs and connected devices, offering both programmatic and direct advertising solutions. LG Ad Solutions competes in the device-based advertising space by combining hardware scale with sophisticated data analytics, enabling brands to reach cord-cutters and connected TV audiences with measurable, data-driven campaigns across multiple screens and platforms.
LG Ad Solutions
Connected TV advertising platform leveraging LG's smart TV ecosystem for targeted advertising and audience insights
ACR Technology
Automatic content recognition technology that captures viewing behavior data from LG smart TVs for targeting and measurement
Programmatic CTV
Programmatic advertising access to LG smart TV inventory through major DSPs and ad exchanges
Audience Targeting
Data-driven audience segmentation and targeting capabilities based on viewing behavior and demographics