ESPN Ads
Reach the most passionate and engaged sports audiences in the world through premium live sports inventory across linear TV, digital, and streaming, backed by Disney's first-party data and cross-platform targeting capabilities.
Last updated Jul 24, 2026 by ATDb automated enrichment
At a glance
- Employees
- 10001+
- Revenue
- $4B+
- Stock
- DIS
About
Dominant premium sports advertising seller in the U.S., operating under Disney Advertising with unmatched live sports inventory across linear and streaming platforms.
ESPN Ads is the advertising sales and solutions arm of ESPN, the world's leading sports media brand owned by The Walt Disney Company. It provides advertisers with access to ESPN's vast portfolio of sports content across linear television (ESPN, ESPN2, ESPNU, SEC Network, ACC Network), digital platforms (ESPN.com, ESPN app), and streaming via ESPN+. ESPN Ads connects brands with one of the most engaged and loyal audiences in media — sports fans — through a variety of ad formats including traditional TV spots, sponsorships, branded content, and digital display and video. ESPN Ads operates within Disney Advertising, the broader advertising sales organization of The Walt Disney Company, which also encompasses ABC, Disney+, Hulu, FX, and National Geographic. This integration gives ESPN Ads access to Disney's advanced audience targeting capabilities, including Disney's first-party data platform and programmatic infrastructure. Advertisers can leverage cross-platform campaigns that span live sports, entertainment, and streaming, making ESPN Ads a significant player in the premium video and sports advertising marketplace. In the AdTech ecosystem, ESPN Ads is notable for its premium inventory in live sports — one of the last remaining appointment-viewing formats that commands high CPMs and strong advertiser demand. With the growth of ESPN+ and the broader shift to streaming, ESPN Ads has expanded its digital and programmatic offerings, positioning itself at the intersection of traditional broadcast advertising and modern data-driven ad technology. It competes with other major sports media ad sellers including NBC Sports, Fox Sports, and Turner Sports/Warner Bros. Discovery Sports.
Business model
Media Advertising Sales
Target market
Enterprise
What they offer
ESPN Linear TV Advertising
Traditional 30- and 60-second ad spots across ESPN's family of cable networks including ESPN, ESPN2, ESPNU, SEC Network, and ACC Network.
ESPN+ Streaming Ads
Video advertising within ESPN's direct-to-consumer streaming service, offering targeted ad placements against live sports and original content.
ESPN Digital & Display
Banner, video, and native ad placements across ESPN.com and the ESPN mobile app, reaching millions of daily sports fans.
Sponsorships & Branded Content
Custom sponsorship packages tied to specific sports, events, shows, or segments, including branded integrations and content partnerships.
Disney Advertising Programmatic
Access to ESPN inventory via Disney's programmatic advertising infrastructure, enabling data-driven, automated buying through private marketplaces and preferred deals.
Disney Select Audience Targeting
First-party audience targeting powered by Disney's proprietary data platform, enabling advertisers to reach specific fan segments across ESPN properties.
ESPN Fantasy Sports Advertising
Ad placements within ESPN's popular fantasy sports platform, targeting a highly engaged and data-rich sports audience.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Limited
- 1979 · Founded