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Brief

Fox Advertising

TV, CTV & Streaming AdvertisingDivision

Fox Advertising delivers unmatched access to premium live sports, news, and entertainment audiences at scale across linear TV, CTV, and digital platforms, backed by first-party data and advanced audience targeting capabilities.

Last updated Jul 16, 2026 by ATDb automated enrichment · Connections updated Jul 20, 2026

Founded
2019
HQ
New York, New York, United States
Connections
7

At a glance

Employees
1001-5000
Revenue
$1B+
Stock
FOX
7integrations

About

Major premium media owner and advertising sales organization representing one of the largest broadcast and streaming portfolios in the U.S., with particular strength in live sports and news.

Fox Advertising is the advertising sales and marketing solutions arm of Fox Corporation, one of the largest media companies in the United States. It represents and monetizes advertising inventory across Fox's portfolio of properties, including Fox News Media, Fox Sports, Fox Entertainment, Fox Television Stations, and the Tubi streaming platform. Fox Advertising connects brands with massive, highly engaged audiences across live sports, breaking news, and premium entertainment content through linear television, connected TV (CTV), and digital channels. The division offers advertisers a suite of advanced advertising capabilities including data-driven targeting, audience insights, and cross-platform campaign execution. Fox Advertising leverages Fox's first-party data assets and partnerships to enable more precise audience targeting and measurement. Its offerings span traditional upfront and scatter market TV buys, programmatic and addressable advertising, and integrated sponsorship packages, positioning it as a full-service advertising partner for brands seeking reach at scale. In the AdTech ecosystem, Fox Advertising is significant as a major premium publisher and media owner with direct access to some of the most-watched live programming in the United States, particularly NFL, MLB, and college football. Its Tubi platform adds a large AVOD (ad-supported video on demand) inventory layer, making Fox Advertising a key player in the rapidly growing CTV and streaming advertising market. The company competes with other major broadcast and cable network advertising sales organizations for national brand budgets.

Business model

Media Owner / Advertising Sales

Target market

Enterprise

What they offer

  • Fox Audience Network

    Programmatic and data-driven advertising network extending Fox's audience targeting across digital and CTV inventory beyond owned-and-operated properties.

  • Tubi Advertising

    Ad-supported streaming inventory on Tubi, one of the largest free AVOD platforms in the U.S., offering CTV and digital video placements.

  • Fox Sports Advertising

    Premium sponsorship and advertising packages across NFL, MLB, college football, and other major live sports programming on Fox and FS1.

  • Fox News Media Advertising

    Advertising solutions across Fox News Channel and Fox Business Network, reaching large cable news audiences.

  • Fox One

    Cross-platform advertising solution enabling unified campaign planning and buying across Fox's linear, streaming, and digital properties.

  • Advanced Advertising Solutions

    Data-driven, addressable, and programmatic advertising capabilities leveraging Fox's first-party data and third-party partnerships for precise audience targeting.

Key features

Access to premium live sports inventory including NFL and MLBCross-platform campaign execution across linear TV, CTV, and digitalFirst-party audience data and targetingAddressable and programmatic advertising capabilitiesLarge-scale AVOD inventory via TubiIntegrated sponsorship and branded content opportunitiesAdvanced measurement and attribution solutionsUpfront and scatter market buying options

Use cases

National brand awareness campaigns via live sports and newsCTV and streaming video advertising on TubiAddressable TV advertising for targeted audience segmentsIntegrated sports sponsorships and branded contentCross-platform reach and frequency managementPolitical advertising across news and local TV stationsProgrammatic premium video buying

Customer segments

Fortune 500 national brand advertisersAutomotive advertisersFinancial services brandsPharmaceutical and healthcare advertisersRetail and CPG brandsPolitical campaigns and advocacy groupsMedia and entertainment advertisersAdvertising agencies and holding companies

Tech & specs

Technology stack

Programmatic advertising platformsFirst-party data management and clean room technologyAddressable TV delivery infrastructureCTV ad serving technologyAudience measurement and attribution toolsDynamic ad insertion (DAI)

Security & compliance

GDPRCCPANAI complianceDAA compliance

Deployment

Cloud

API

Limited

Corporate history
  1. 2019 · Founded
See integrations with Fox Advertising (7)

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