Sling TV

Leading vMVPD service and early mover in the streaming TV market, competing with YouTube TV, Hulu + Live TV, and other streaming services

Sling TV is a pioneering over-the-top (OTT) streaming television service launched by DISH Network Corporation in 2015. As one of the first major virtual multichannel video programming distributors (vMVPD) in the United States, Sling TV offers live and on-demand television content through internet streaming, targeting cord-cutters and cord-nevers who seek alternatives to traditional cable and satellite TV subscriptions. The service provides customizable channel packages starting at lower price points than traditional pay-TV, with an à la carte approach that allows subscribers to select base packages and add-on channel bundles. Within the AdTech ecosystem, Sling TV represents a significant connected TV (CTV) and streaming advertising platform. As a digital-first television service, it enables advanced advertising capabilities including addressable TV advertising, programmatic ad insertion, and audience targeting that traditional linear TV cannot match. The platform provides advertisers access to cord-cutting demographics and streaming audiences, offering both traditional video ads and interactive advertising formats. Sling TV's advertising technology infrastructure supports dynamic ad insertion (DAI) and provides measurement and attribution capabilities that bridge traditional TV and digital advertising.