EchoStar

Major U.S. pay-TV, streaming, wireless, and satellite broadband operator with an in-house TV advertising sales unit (DISH Media) offering addressable and linear TV ad inventory

EchoStar Corporation is a Englewood, Colorado-based satellite technology and media company founded in 1980 by Charlie Ergen, Candy Ergen, and Jim DeFranco. On December 31, 2023, EchoStar completed its merger with DISH Network, bringing together under one roof DISH TV, Sling TV, Boost Mobile, and Hughes satellite broadband. The combined company operates across satellite technology, pay-TV, streaming, wireless, and broadband services, making it one of the more diversified communications and media conglomerates in the United States. EchoStar's advertising connection is significant: its DISH Media unit sells television advertising inventory across both DISH TV and Sling TV, reaching millions of pay-TV and streaming subscribers. DISH Media has developed advanced TV advertising capabilities, including its AdvanTEdge platform, which enables audience-targeted advertising across its footprint. This positions EchoStar as a meaningful player in the addressable and connected TV advertising space, offering marketers data-driven targeting against a large, measurable subscriber base. Traded on NASDAQ under the ticker SATS, EchoStar competes in multiple markets simultaneously — against traditional pay-TV providers, streaming platforms, wireless carriers, and satellite broadband operators. The company's scale across distribution platforms gives DISH Media a differentiated advertising proposition, combining linear TV reach with streaming and addressable capabilities.