Strategus enables advertisers to execute data-driven, programmatically-bought CTV campaigns with advanced targeting and attribution capabilities, bringing digital advertising precision to the television screen.
Last updated Feb 20, 2026 by AI Enrichment
Leading independent CTV advertising platform specializing in programmatic OTT/CTV campaigns
Strategus is a leading Connected TV (CTV) and OTT advertising technology platform that brings programmatic capabilities and digital-like targeting to television advertising. The company provides advertisers, agencies, and brands with tools to plan, execute, and measure CTV campaigns across major streaming platforms and devices. Founded in 2012, Strategus has positioned itself as a pioneer in the convergence of traditional TV and digital advertising. The platform offers comprehensive CTV advertising solutions including programmatic buying, audience targeting, attribution, and cross-device measurement. Strategus works with demand-side platforms (DSPs) and provides direct access to premium CTV inventory across popular streaming services. The company serves agencies, brands, and political advertisers looking to reach cord-cutters and streaming audiences with the precision of digital advertising combined with the impact of television. Strategus has established itself as a significant player in the rapidly growing CTV advertising market, offering both self-service and managed service options. The company emphasizes its ability to provide transparent, data-driven CTV campaigns with advanced attribution and measurement capabilities that bridge the gap between traditional TV buying and programmatic digital advertising.
Core programmatic CTV advertising platform for planning, buying, and measuring streaming TV campaigns
Analytics and reporting dashboard for CTV campaign performance and attribution
Advanced audience segmentation and targeting capabilities for CTV campaigns
Cross-device attribution and conversion tracking for CTV advertising