Strategus

Leading independent CTV advertising platform specializing in programmatic OTT/CTV campaigns

Strategus is a leading Connected TV (CTV) and OTT advertising technology platform that brings programmatic capabilities and digital-like targeting to television advertising. The company provides advertisers, agencies, and brands with tools to plan, execute, and measure CTV campaigns across major streaming platforms and devices. Founded in 2012, Strategus has positioned itself as a pioneer in the convergence of traditional TV and digital advertising. The platform offers comprehensive CTV advertising solutions including programmatic buying, audience targeting, attribution, and cross-device measurement. Strategus works with demand-side platforms (DSPs) and provides direct access to premium CTV inventory across popular streaming services. The company serves agencies, brands, and political advertisers looking to reach cord-cutters and streaming audiences with the precision of digital advertising combined with the impact of television. Strategus has established itself as a significant player in the rapidly growing CTV advertising market, offering both self-service and managed service options. The company emphasizes its ability to provide transparent, data-driven CTV campaigns with advanced attribution and measurement capabilities that bridge the gap between traditional TV buying and programmatic digital advertising.