ThePlatform

thePlatform was a Seattle company that built software for managing and publishing online video.^1,2,3,4 Comcast acquired it in June 2006 for an undisclosed price, and it then ran as a Comcast subsidiary.^1,2,3,5 Its main product, mpx, was a video management system that media companies used to manage video libraries and publish them to the web, mobile devices and TV set-top boxes.^6,7,8,9 mpx included ad-policy and other monetization controls that publishers used to set how ads ran in their video.^8,9,10 Its customers included North American cable operators and TV networks; in October 2016 Comcast combined thePlatform with Comcast Wholesale and This Technology into a new division, Comcast Technology Solutions.^{6,7,9,11,12,13} Source 1: tvtechnology.com Source 2: nexttv.com Source 3: informitv.com Source 4: web.archive.org Source 5: streamingmedia.com Source 6: nexttv.com Source 7: informitv.com Source 8: advanced-television.com Source 9: techcrunch.com Source 10: videonuze.com Source 11: nexttv.com Source 12: lightreading.com Source 13: web.archive.org