Jason Fairchild

Jason Fairchild is best known as a co-founder of tvScientific, the performance advertising platform that has brought direct-response discipline to connected television. At a time when CTV was largely treated as a brand awareness channel, Fairchild helped architect a platform that enables advertisers to measure outcomes, optimize in real time, and apply the same performance marketing rigor that digital channels like search and social had long offered. This positioning has made tvScientific a notable force in the convergence of television and digital advertising. Before co-founding tvScientific, Fairchild served as Chief Revenue Officer at Centro (now Basis Technologies), a leading advertising software and programmatic media company. In that role he was responsible for scaling revenue operations and expanding Centro's footprint in the programmatic ecosystem. His career spans senior commercial and operational roles across media technology, giving him a deep understanding of both the buy-side and sell-side dynamics that shape modern advertising. Fairchild is a recognized voice in the industry on topics including CTV monetization, performance advertising, and the evolution of television measurement. He has contributed to industry conversations around how streaming platforms and advertisers can move beyond traditional GRP-based metrics toward accountable, outcome-driven campaign models, making him an influential operator at the intersection of TV and digital.

• Co-founded tvScientific, one of the first platforms to apply performance marketing principles natively to CTV advertising
• Scaled revenue operations at Centro as CRO during a period of significant growth in programmatic advertising adoption
• Helped establish outcome-based measurement frameworks for CTV that moved the industry beyond traditional brand-only metrics