Jason Fairchild

Jason Fairchild is best known as a co-founder of tvScientific, the performance advertising platform that has fundamentally repositioned connected television as an accountable, outcome-driven channel. At a time when CTV was largely treated as a brand awareness medium measured by reach and GRPs, Fairchild helped architect a platform that enables advertisers to measure real-world outcomes, optimize campaigns in real time, and apply the same performance marketing discipline that search and social advertising had long delivered. This work has made tvScientific a significant force at the convergence of television and digital advertising, attracting performance-focused advertisers who previously had limited ability to hold TV spend accountable. Before co-founding tvScientific, Fairchild served as Chief Revenue Officer at Centro, now known as Basis Technologies, a leading advertising software and programmatic media company. In that role he was responsible for scaling revenue operations and expanding the company's footprint across the programmatic ecosystem, giving him deep insight into both buy-side and sell-side dynamics. His career spans senior commercial and operational roles across media technology, building a foundation that spans publisher monetization, programmatic infrastructure, and performance marketing. Fairchild is a recognized industry voice on CTV monetization, performance advertising, and the evolution of television measurement. He has been an active contributor to industry conversations around how streaming platforms and advertisers can move beyond legacy GRP-based metrics toward accountable, outcome-driven campaign models, positioning him as an influential operator at the intersection of TV and digital advertising.

Last updated Aug 14, 2026 by ATDb automated enrichment