CBS News

One of the top three legacy broadcast news networks in the U.S., with a growing streaming and digital advertising presence under Paramount Advertising.

CBS News is one of the oldest and most recognized broadcast news organizations in the United States, operating as a division of Skydance (formerly Paramount Skydance and Paramount Global). Founded as part of the Columbia Broadcasting System, CBS News has evolved from a traditional television news network into a multi-platform media company spanning linear TV, streaming (CBS News Streaming Network, formerly CBSN), digital properties, and podcasts. Its flagship programs include CBS Evening News, CBS Mornings, 60 Minutes, Face the Nation, and 48 Hours. In the AdTech ecosystem, CBS News functions as a premium publisher and media owner, offering advertisers access to large, brand-safe audiences across linear television, connected TV (CTV), and digital platforms. The network leverages Paramount's broader advertising infrastructure, including Paramount Advertising, to offer advanced audience targeting, programmatic buying, and data-driven ad solutions. CBS News inventory is available through both direct sales and programmatic channels, including Paramount's own ad tech stack. CBS News competes directly with ABC News, NBC News, and Fox News for both viewership and advertising dollars. Its streaming news channel provides a growing CTV advertising opportunity as cord-cutting accelerates. Paramount's ownership gives CBS News access to significant first-party data assets and cross-portfolio advertising packages, making it an attractive partner for brand advertisers seeking reach and contextual relevance in a news environment.