Shira Lazar

Shira Lazar is a digital media entrepreneur and on-camera host best known as the founder and face of What's Trending, a pioneering live social media news show that launched in 2011. She was among the first media personalities to recognize the convergence of social platforms and broadcast journalism, building a YouTube and streaming-native show that covered viral content, internet culture, and digital creators before such programming was mainstream. What's Trending became a go-to destination for brands and advertisers seeking to reach digitally engaged audiences, making Lazar a key connector between the creator economy and the advertising world. Lazar's career spans television, digital video, and live streaming, with appearances and hosting credits across CBS, E!, and various streaming platforms. She has interviewed major celebrities, tech founders, and social media influencers, positioning herself as a credible voice at the intersection of entertainment and digital culture. Her work helped define the format of social media news programming and demonstrated to advertisers that YouTube-native content could command brand-safe, engaged audiences at scale. Beyond hosting, Lazar is recognized as a thought leader on digital media, the creator economy, and the evolving media landscape. She has spoken at industry events and contributed commentary on how social platforms are reshaping content consumption and advertising. Her entrepreneurial approach to building What's Trending as an independent media brand has made her a notable figure in discussions about the future of digital publishing and branded content.

Last updated Oct 2, 2026 by ATDb automated enrichment