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Brief

Samsung Galaxy Store

App Marketplace & Mobile AdvertisingRetailer

Provides developers and brands direct access to hundreds of millions of Samsung Galaxy device users through a curated marketplace with integrated advertising, monetization, and exclusive promotional opportunities backed by Samsung's first-party device data.

Last updated Jun 25, 2026 by ATDb automated enrichment

Founded
2009
HQ
Suwon, Gyeonggi-do, South Korea
Parent
Samsung Electronics Co., Ltd.
Connections
8

At a glance

Employees
10000+
Revenue
Part of Samsung Electronics' broader services revenue, estimated in the billions annually
Stock
005930.KS
6integrations1competitors1corporate family
Mobile Ad PlatformMarketplace Technology

About

Second-largest Android app marketplace globally, exclusive to Samsung Galaxy devices with a strong first-party data and hardware integration advantage

Samsung Galaxy Store is the official app marketplace for Samsung Galaxy devices, serving as a curated alternative to Google Play Store for Samsung's vast ecosystem of smartphones, tablets, smartwatches, and smart TVs. Launched originally as Samsung Apps in 2009 and rebranded to Galaxy Store in 2019, it provides users with apps, games, themes, watch faces, and exclusive Galaxy-optimized content. The platform leverages Samsung's massive global device install base — with hundreds of millions of active Galaxy devices worldwide — to offer developers and brands a direct channel to highly engaged Samsung users.

Business model

Marketplace

Target market

Enterprise

What they offer

  • Galaxy Store Marketplace

    Core app and digital content marketplace for Samsung Galaxy devices including apps, games, themes, and watch faces

  • Samsung Ads Integration

    Advertising platform integration enabling targeted ad campaigns reaching Galaxy Store and Galaxy device users via first-party data

  • Galaxy Store Developer Console

    Developer portal for app submission, analytics, monetization setup, and promotional campaign management

  • In-App Purchase & Subscriptions

    Native monetization tools allowing developers to implement paid content, in-app purchases, and subscription billing

  • Galaxy Themes Store

    Dedicated section for premium and free themes, icons, and UI customization content for Galaxy devices

  • Galaxy Watch Face Studio

    Tools and marketplace section dedicated to watch faces and complications for Galaxy Watch devices

  • Exclusive Content & Promotions

    First-to-Galaxy and Samsung-exclusive app launches and promotional placements tied to device releases

  • Galaxy Store Ads (Developer Promotions)

    Paid promotional placements within Galaxy Store allowing developers to boost app visibility through featured listings and banners

Key features

First-party Samsung device and usage data for audience targetingExclusive Galaxy-optimized app and content curationDeep hardware-software integration with Galaxy devicesIntegrated Samsung Ads advertising ecosystemDeveloper monetization via in-app purchases and subscriptionsPromotional placement and featured listing opportunitiesSupport for Galaxy Watch, Galaxy Tab, and Smart TV appsSamsung account-based identity and personalizationGlobal reach across 180+ countries

Use cases

App developers distributing Galaxy-optimized applications to Samsung usersBrands running targeted advertising campaigns to Samsung Galaxy device ownersGame developers monetizing through in-app purchases on Samsung devicesDevelopers promoting apps through featured placements and Galaxy Store AdsTheme and UI content creators selling premium customization packsWatch face designers distributing content for Galaxy Watch ecosystemEnterprises deploying B2B apps through Samsung Knox and Galaxy StoreMedia and entertainment companies distributing exclusive Galaxy content

Customer segments

Mobile app developers (indie and enterprise)Mobile game developers and publishersDigital content creators (themes, watch faces)Brand advertisers targeting Samsung device usersEnterprise and B2B app developersMedia and entertainment companiesTelecom operators and OEM partners

Tech & specs

Technology stack

Samsung Knox security frameworkSamsung Account identity platformSamsung Ads data management platformAndroid-based app runtime environmentSamsung In-App Purchase (IAP) SDKGalaxy Store Developer APISamsung Push Service (SPS)Tizen OS support for wearables and TVsOne UI integration layer

Security & compliance

Samsung Knox security certificationGDPRCCPAGoogle Play Protect compatibilitySamsung app review and malware scanningISO 27001 (Samsung Electronics corporate)

Deployment

Cloud

API

Yes

Corporate history
  1. 2009 · Founded
Connection details
See integrations with Samsung Galaxy Store (6)

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around Samsung Galaxy Store