SVP, Global Commercial Development at Circana (formerly IRI / NPD)
As retail media becomes one of the fastest-growing segments in AdTech, Panoff's role at a leading measurement and data company makes her a notable figure in this space.
Last updated Apr 18, 2026 by jonholm
Krista Panoff leads commercial development at Circana, focusing on expanding the company's retail media measurement and data partnerships with advertisers and media owners. She has been a vocal advocate for standardized measurement in retail media and has worked extensively with CPG brands on closed-loop attribution. Panoff is a frequent speaker at retail media and AdTech conferences.