Krista Panoff
Krista Panoff is SVP of Global Enterprise Development at Innovid. She previously led commercial development efforts at Circana, where she expanded retail media measurement partnerships across major CPG advertisers and retail media networks. She is recognized as an industry advocate for standardized retail media measurement.
Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026
- Years in industry
- 15 years
Bio
Krista Panoff is SVP of Global Enterprise Development at Innovid. She previously led commercial development efforts at Circana, where she expanded retail media measurement partnerships across major CPG advertisers and retail media networks. She is recognized as an industry advocate for standardized retail media measurement.
Career
SVP, Commercial Development
Circana · approx. 2022-2024
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Expanded retail media measurement partnerships across major CPG advertisers and retail media networks at Circana
- Recognized industry advocate for standardized retail media measurement
- Featured speaker and contributor on identity's critical role in AdTech at industry events and podcasts