K
Krista Panoff
SVP, Global Enterprise Development at Innovid
Enterprise growth and partnership development in connected TV advertising
EvangelistUnited States15+ years in industry
Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026
Bio
Krista Panoff serves as SVP, Global Enterprise Development at Innovid, where she focuses on expanding enterprise partnerships and driving global growth for the connected TV advertising platform. She brings deep commercial and data partnership experience from prior roles at IRI and NPD Group, where she led business development and commercial strategy initiatives. Panoff is recognized as a knowledgeable voice in advertising measurement and data-driven marketing solutions.
Previous Roles
Commercial Development Leader
IRI (prior to 2022)
Senior Role, Commercial/Partnerships
NPD Group
Expertise
Retail Media MeasurementClosed-Loop AttributionCPG Data PartnershipsShopper Marketing AnalyticsFirst-Party Data StrategyRetail Media NetworksPurchase-Based TargetingAdvertising Effectiveness
Notable Achievements
- Led commercial development efforts at Circana to expand retail media measurement partnerships across major CPG advertisers and retail media networks
- Became a recognized industry advocate for standardized retail media measurement at a critical inflection point in the sector's growth
- Helped position Circana as a third-party measurement authority in the retail media ecosystem post-IRI/NPD merger
Speaking Topics
Retail Media Measurement StandardizationClosed-Loop Attribution for CPG BrandsThe Future of Retail Media NetworksFirst-Party Data and Purchase-Based MeasurementAdvertiser and Retailer Data Partnerships
Connections