Smartclip

Leading European video advertising platform with strong presence in CTV/OTT advertising

Smartclip is a prominent video advertising technology company that operates as a subsidiary of RTL Group, one of Europe's largest media companies. The platform specializes in programmatic video advertising, connected TV (CTV), and over-the-top (OTT) advertising solutions across European markets. Smartclip provides advertisers and publishers with advanced video ad serving, programmatic capabilities, and data-driven targeting solutions, positioning itself as a key player in the European video advertising ecosystem. The company operates a comprehensive video advertising platform that connects premium publishers with advertisers through both direct and programmatic channels. Smartclip's technology enables advertisers to reach audiences across multiple screens including desktop, mobile, tablet, and connected TV devices. As part of RTL Group's AdAlliance, Smartclip benefits from access to premium inventory from major European broadcasters and publishers while maintaining its distinct technology platform and brand. Smartclip serves as a critical component of RTL Group's digital advertising strategy, providing the technological infrastructure for video monetization across the group's extensive media properties and external publisher partners. The platform focuses heavily on the European market, offering localized solutions and compliance with regional privacy regulations while delivering advanced programmatic capabilities and data-driven advertising solutions.