Smartclip

One of Europe's leading independent video advertising technology platforms, with particular strength among broadcasters and premium publishers in the DACH region and broader European market.

Smartclip is a Hamburg-based European AdTech company specializing in video advertising technology, with a strong focus on programmatic video, connected TV (CTV), and addressable TV advertising. Founded in 2008, the company has built a comprehensive platform that enables broadcasters, publishers, and advertisers to manage, deliver, and monetize video advertising across multiple screens — including desktop, mobile, smart TV, and OTT environments. Smartclip operates one of Europe's largest premium video advertising networks, working with major broadcasters and media companies across Germany, Austria, Switzerland, and other European markets. Smartclip's technology stack encompasses a full-stack video ad server, supply-side platform (SSP), and data management capabilities, enabling both direct and programmatic trading of video inventory. The company has been closely associated with the European broadcaster ecosystem, providing white-label and co-branded technology solutions to major media groups. Smartclip has also been a key participant in pan-European addressable TV initiatives, helping broadcasters unify their inventory for programmatic buyers. Smartclip operates as an independent AdTech entity within the European market, having completed a notable technology integration with Virtual Minds, a fellow European AdTech company. This collaboration underscores Smartclip's commitment to building a robust, privacy-compliant, and broadcaster-centric advertising technology ecosystem in Europe. The company competes with global video AdTech players while differentiating itself through deep broadcaster relationships, European market expertise, and GDPR-compliant infrastructure.