Smartclip

Leading European video advertising technology provider with strong broadcaster relationships

Smartclip is a leading European video advertising technology company that provides comprehensive ad serving, programmatic video, and connected TV (CTV) advertising solutions. The company operates across multiple video platforms including linear TV, connected TV, and digital video, offering dynamic ad insertion (DAI), server-side ad insertion (SSAI), and advanced targeting capabilities for broadcasters, publishers, and advertisers. Founded in 2008, Smartclip has established itself as a significant player in the European video advertising market, working with major broadcasters and media companies to monetize their video content across screens. The company's technology platform enables advertisers to reach audiences through programmatic buying while providing publishers with tools to maximize their video inventory revenue. Smartclip operates as a subsidiary of RTL Group (part of Bertelsmann), which acquired the company to strengthen its position in digital video advertising. The company maintains a strong presence across Europe with offices in multiple countries, serving as a key technology provider for video advertising in the region's evolving media landscape.