Emetriq

One of Germany's leading first-party data providers for programmatic advertising, uniquely backed by Deutsche Telekom's telco subscriber data

Emetriq is a German AdTech company headquartered in Hamburg, operating as a subsidiary of Deutsche Telekom. It runs one of Germany's largest first-party data pools, aggregating anonymized behavioral and sociodemographic data from millions of German internet users — primarily sourced from Telekom's broadband and mobile subscriber base. This telco-grade data foundation gives Emetriq a distinctive edge in audience quality and scale compared to cookie-dependent competitors. The platform functions as a Data Management Platform (DMP) and audience marketplace, enabling advertisers, agencies, and publishers to build, activate, and monetize precise audience segments for programmatic advertising. Emetriq's data is integrated into major Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs), allowing seamless activation across the open programmatic ecosystem. Its focus is exclusively on the DACH region (Germany, Austria, Switzerland), making it a go-to partner for brands seeking high-quality German-speaking audiences. Emetriq places strong emphasis on GDPR compliance and privacy-by-design principles, which is increasingly critical in the post-cookie landscape. As third-party cookies deprecate, Emetriq's first-party telco data positioning becomes a significant competitive differentiator. The company serves media agencies, direct advertisers, and publishers looking for cookieless, consent-based audience solutions in one of Europe's most privacy-conscious markets.