RTL Group

Europe's largest commercial broadcaster and a leading premium video advertising platform with pan-European addressable TV capabilities

RTL Group is one of the world's largest television, content, and digital media companies, headquartered in Luxembourg and majority-owned by Bertelsmann. The group operates more than 60 television channels and 30 radio stations across Germany, France, Belgium, the Netherlands, Hungary, Croatia, and beyond, reaching hundreds of millions of viewers. Its flagship brands include RTL in Germany, M6 in France, and RTL Nederland, alongside the streaming platform RTL+. In the AdTech and digital advertising ecosystem, RTL Group is significant as a premium video inventory owner and a driver of addressable TV advertising across Europe. RTL Group has invested heavily in building and acquiring AdTech capabilities to monetize its vast broadcast and streaming inventory programmatically. Through its subsidiary Smartclip (acquired in 2017 and expanded), RTL Group developed a pan-European addressable TV and video advertising platform, enabling data-driven, targeted advertising across linear TV, connected TV (CTV), and digital video. The group also co-founded and participates in industry initiatives such as European Broadcaster Exchange (EBX) to offer cross-border programmatic video advertising at scale. As a media owner with deep first-party audience data, RTL Group occupies a powerful position in the European premium video advertising market. It competes with global streaming giants and other European broadcasters while simultaneously partnering with advertisers and agencies seeking brand-safe, high-reach video environments. The group's dual role as both a content producer and an AdTech infrastructure provider makes it a uniquely integrated player in the European advertising landscape.