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Cindy Holland

Operator

Cindy Holland was the Chair of Direct-to-Consumer at Paramount Skydance. In that role she oversaw Paramount+ and Pluto TV, the company's free ad-supported streaming service. She joined David Ellison's team as a senior advisor in January 2025 and took over streaming after Paramount Skydance formed in August 2025. She left on September 29, 2026, a week before the company completed its acquisition of Warner Bros. Discovery, as HBO's Casey Bloys moved to run the combined streaming business. Earlier in her career she led original content at Netflix.

Last updated Oct 6, 2026 by the ATDb Editorial Team

Role
Former Chair, Direct-to-Consumer, Paramount Skydance
Based
Los Angeles, California, United States
Connections
1

AI-drafted from public sources4 sources cited

Years in industry
25 years

Bio

Cindy Holland was the Chair of Direct-to-Consumer at Paramount Skydance. In that role she oversaw Paramount+ and Pluto TV, the company's free ad-supported streaming service. She joined David Ellison's team as a senior advisor in January 2025 and took over streaming after Paramount Skydance formed in August 2025. She left on September 29, 2026, a week before the company completed its acquisition of Warner Bros. Discovery, as HBO's Casey Bloys moved to run the combined streaming business. Earlier in her career she led original content at Netflix.

Expertise & education

Expertise

Streaming StrategyOriginal Content DevelopmentDirect-to-Consumer MediaSubscription Video on Demand (SVOD)Content AcquisitionScripted TelevisionStreaming Platform GrowthMedia Distribution

Education

  • BA, University of California, Berkeley

Speaking topics

The future of streaming and subscription videoOriginal content strategy in the streaming eraDirect-to-consumer media business modelsWomen in media and entertainment leadership

Recognition

Notable achievements

  • Oversaw development of critically acclaimed Netflix originals including Orange Is the New Black, Stranger Things, and The Crown during her tenure as VP of Original Content
  • Helped grow Netflix's original programming from zero to hundreds of titles, contributing to the platform reaching over 200 million subscribers globally
  • Appointed Chair of D2C Business at Paramount Global in 2022 to lead the company's streaming transformation
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