Network Ten

One of Australia's three major commercial free-to-air television networks, competing with Nine and Seven, with a growing digital/streaming presence via 10 Play

Network Ten (also known as Ten Network Holdings) is one of Australia's three major commercial free-to-air television broadcasters, operating the Ten, 10 Bold, and 10 Peach channels, along with the streaming platform 10 Play. Founded in 1964 and launching its first broadcast in 1965, the network has been a significant player in Australian media for decades, known for programming including reality shows, news, and sports content. The network is headquartered in Sydney and operates studios and affiliates across major Australian cities. In the AdTech and media ecosystem, Network Ten offers advertisers access to broad Australian audiences through traditional linear television advertising as well as digital and connected TV (CTV) advertising via its 10 Play streaming platform. The network provides audience targeting, sponsorship packages, and integrated content solutions for brands seeking reach across free-to-air and digital environments. Its advertising sales are managed through its commercial division, offering solutions ranging from standard spot advertising to branded content and sponsorships. Network Ten was acquired by CBS Corporation (now Paramount Global) in 2017 after entering voluntary administration, making it a subsidiary of Paramount. This acquisition brought significant resources and content partnerships, strengthening the network's programming slate and digital capabilities. Under Paramount ownership, Ten has continued to evolve its advertising offerings, particularly in the streaming and addressable TV space through 10 Play, competing with other Australian broadcasters such as Nine Entertainment and Seven West Media.