Paramount Global

One of the largest US media conglomerates, operating major broadcast, cable, and streaming properties with a significant advertising revenue base and a growing subscription streaming business under Skydance ownership.

Paramount Global, which became Paramount Skydance on August 7, 2025 and is now Skydance, was one of the world's largest media and entertainment companies, with a portfolio spanning broadcast television, cable networks, streaming, and film. Its properties included CBS, the most-watched broadcast network in the United States, alongside cable brands such as MTV, Nickelodeon, BET, Comedy Central, and Showtime. The company's streaming platform, Paramount+, competed directly with Netflix, Disney+, and HBO Max for subscription video-on-demand audiences globally. Paramount Global also encompassed Paramount Pictures, one of Hollywood's oldest and most storied film studios. From an advertising and marketing perspective, Paramount Global operated one of the largest ad-supported media ecosystems in the world. Its broadcast and cable networks carried billions of dollars in advertising annually, and its streaming tier included an ad-supported Paramount+ option, making it a significant player in the connected TV (CTV) and streaming advertising marketplace. The company offered advertisers access to premium video inventory across linear TV and digital platforms, with advanced audience targeting capabilities through its Paramount Advertising division. Major tentpole events such as the Super Bowl on CBS and award shows on its cable networks commanded some of the highest advertising rates in the industry. Formerly known as ViacomCBS, the company was rebranded as Paramount Global on February 16, 2022, reflecting the elevated prominence of the Paramount brand in its streaming strategy. The Skydance–Paramount Global merger, which closed in August 2025 and formed the combined entity Paramount Skydance, combined Paramount Global with Skydance Media. Paramount Skydance was renamed Skydance on October 6, 2026, when it completed its acquisition of Warner Bros. Discovery. The merger marked a significant consolidation in the media industry as traditional broadcasters and studios navigate the ongoing shift from linear to streaming consumption.