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Shauna Spenley

Operator

Shauna Spenley is a senior marketing executive leading global streaming marketing at Warner Bros. Discovery, where she oversees brand and consumer marketing strategy for Max, the company's flagship streaming service. In this role she is responsible for driving subscriber growth, brand positioning, and integrated marketing campaigns across international markets. Prior to Warner Bros. Discovery, Spenley held senior marketing leadership roles at Netflix, where she was instrumental in building the streamer's brand presence and subscriber marketing efforts across multiple regions. Her background spans brand strategy, consumer marketing, and the rapidly evolving streaming landscape, giving her a strong foundation in the competitive direct-to-consumer entertainment space. Spenley is recognized as a senior operator in streaming marketing at a time when Warner Bros. Discovery is aggressively competing for subscribers against Netflix, Disney+, and other platforms, making her role central to the company's growth strategy.

Last updated Oct 24, 2026 by ATDb automated enrichment

Role
Global CMO for Streaming
Company
Warner Bros. Discovery
Based
New York, New York, United States

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Shauna Spenley is a senior marketing executive leading global streaming marketing at Warner Bros. Discovery, where she oversees brand and consumer marketing strategy for Max, the company's flagship streaming service. In this role she is responsible for driving subscriber growth, brand positioning, and integrated marketing campaigns across international markets. Prior to Warner Bros. Discovery, Spenley held senior marketing leadership roles at Netflix, where she was instrumental in building the streamer's brand presence and subscriber marketing efforts across multiple regions. Her background spans brand strategy, consumer marketing, and the rapidly evolving streaming landscape, giving her a strong foundation in the competitive direct-to-consumer entertainment space. Spenley is recognized as a senior operator in streaming marketing at a time when Warner Bros. Discovery is aggressively competing for subscribers against Netflix, Disney+, and other platforms, making her role central to the company's growth strategy.

Expertise & education

Expertise

Streaming MarketingBrand StrategySubscriber Growth MarketingDirect-to-Consumer MarketingGlobal MarketingEntertainment MarketingIntegrated Marketing Campaigns

Speaking topics

Streaming marketing strategyBrand building in direct-to-consumer entertainmentGlobal subscriber growth

Recognition

Notable achievements

  • Appointed Global CMO for Streaming at Warner Bros. Discovery to lead marketing for the Max platform globally
  • Held senior marketing leadership at Netflix during a key period of the streamer's international expansion