Frndly TV

Budget-tier live TV streaming service focused on family-friendly content, now a Roku subsidiary with default placement on Roku devices

Frndly TV is a low-cost subscription streaming service that launched in 2019, offering a curated bundle of live and on-demand television channels focused on family-friendly and lifestyle content. Its channel lineup includes Hallmark Channel, Hallmark Movies & Mysteries, The Weather Channel, A&E, History, Lifetime, and several others, positioning it as an affordable alternative to traditional cable for viewers who prioritize wholesome, broadly appealing programming. With pricing starting around $6.99/month, Frndly TV carved out a niche among cost-conscious cord-cutters who still want access to popular linear TV networks. In May 2025, Roku completed its acquisition of Frndly TV for approximately $185 million, marking a significant strategic move for the streaming hardware and platform giant. The acquisition allows Roku to deepen its content and subscription offerings, integrating Frndly TV as a default application on new Roku devices. This gives Frndly TV immediate distribution advantages and exposes it to Roku's massive installed base of tens of millions of active accounts across the United States. Within the AdTech and streaming ecosystem, Frndly TV's significance lies in its ability to aggregate linear TV audiences at scale on a connected TV (CTV) platform. As a Roku subsidiary, it becomes part of a broader advertising and data strategy, enabling targeted advertising against a well-defined, family-oriented demographic. The combination of Frndly TV's subscriber base with Roku's OneView ad platform creates new inventory and audience targeting opportunities for advertisers seeking reach in the CTV space.