Amazon Fire TV
Seattle, Washington, United States · Founded 2014
10001+ employees · AMZN
Sourced & current · updated Oct 13, 2026Website
Amazon Fire TV is a connected TV platform — the second most popular in the United States — that serves as a streaming gateway for millions of Amazon Prime members and leverages Amazon's proprietary purchase data to power its advertising ecosystem.
Where they sit
Stack tier: Core Platforms (S)
Video Advertising PlatformPerformance Marketing
Second most popular connected TV platform in the United States, backed by Amazon's first-party purchase data and deep integration with Prime Video, Freevee, and Twitch
Ownership
Parent: Amazon