Hulu + Live TV

Major player in live TV streaming market, third-largest live TV streaming service in the US

Hulu + Live TV is a premium streaming television service that combines live broadcast television with on-demand content, positioning itself as a cable replacement solution in the connected TV (CTV) advertising ecosystem. Launched in 2017, the service offers access to over 85 live channels including sports, news, and entertainment programming, alongside Hulu's extensive on-demand library. As a subsidiary of The Walt Disney Company, Hulu + Live TV represents a significant player in the ad-supported streaming video market and the broader CTV advertising landscape. From an AdTech perspective, Hulu + Live TV is particularly significant as it provides advertisers with advanced targeting capabilities that traditional linear TV cannot match, including demographic, behavioral, and contextual targeting options. The platform leverages Disney's Advertising Platform (formerly Disney Ad Sales) to deliver programmatic and direct-sold advertising inventory across both live and on-demand content. With millions of subscribers and integration into Disney's broader advertising ecosystem, Hulu + Live TV serves as a critical bridge between traditional TV advertising and digital streaming, offering measurement, attribution, and audience targeting capabilities that appeal to brand advertisers seeking premium video inventory.