Laura Vanison
Laura Vanison leads research and measurement at Vevo, the global music video network that distributes content across platforms including YouTube, connected TV, and its own owned-and-operated channels. In her role, she oversees audience insights, advertising effectiveness research, and measurement strategy that supports Vevo's advertising sales business. Her work is central to demonstrating the value of music video content as an advertising environment to brands and media buyers. Vanison has built her career at the intersection of media research and digital advertising, developing expertise in audience measurement, content analytics, and the evolving landscape of streaming and CTV measurement. At Vevo, she plays a key role in translating viewership data into actionable insights for advertising partners.
Last updated Oct 23, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 12 years
Bio
Laura Vanison leads research and measurement at Vevo, the global music video network that distributes content across platforms including YouTube, connected TV, and its own owned-and-operated channels. In her role, she oversees audience insights, advertising effectiveness research, and measurement strategy that supports Vevo's advertising sales business. Her work is central to demonstrating the value of music video content as an advertising environment to brands and media buyers. Vanison has built her career at the intersection of media research and digital advertising, developing expertise in audience measurement, content analytics, and the evolving landscape of streaming and CTV measurement. At Vevo, she plays a key role in translating viewership data into actionable insights for advertising partners.