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Aditya Ganjam

Operator

Aditya Ganjam is currently at Conviva. He has experience in product strategy within the AdTech and video streaming space, with a focus on programmatic capabilities and cross-platform inventory management for media companies.

Last updated Jul 11, 2026 by the ATDb Editorial Team

Company
Conviva
Based
New York, New York, United States
Connections
1
Years in industry
15 years

Career

  • VP of Product Management

    FreeWheel · prior to CPO appointment

  • Senior Product Role

    Comcast · unknown

Expertise & education

Expertise

Programmatic TV AdvertisingConnected Television (CTV)Premium Video MonetizationAd Server TechnologyAudience-Based BuyingCross-Screen MeasurementSupply-Side Platform (SSP) StrategyLinear-to-Streaming Convergence

Speaking topics

The future of programmatic TV and CTV advertisingConvergence of linear and streaming inventory managementPremium video monetization strategiesAudience-based buying in connected television

Recognition

Notable achievements

  • Led product strategy at FreeWheel during a critical period of CTV growth and linear TV disruption, helping the platform scale programmatic capabilities for premium broadcasters
  • Drove FreeWheel's product evolution to support unified decisioning across linear and streaming inventory for major media companies
Connection details