Firework
Firework enables brands and retailers to deploy shoppable short-form and live video on their own websites, driving higher engagement and conversion without ceding audience data to third-party social platforms.
Last updated Jun 23, 2026 by ATDb automated enrichment
At a glance
- Employees
- 201-500
- Funding
- $235M
- Revenue
- $20M-$50M
About
Leading shoppable video and live commerce platform for brands and retailers seeking to monetize owned digital channels with interactive video
Firework is a video commerce and engagement platform founded in 2017 that empowers brands, retailers, and media companies to host short-form and live shoppable video experiences on their own digital properties — rather than relying solely on social media platforms. The platform allows businesses to create, curate, and distribute interactive video content with embedded product discovery and purchasing capabilities, effectively bringing the engagement mechanics of TikTok or Instagram Reels to owned and operated channels. Firework's technology is designed to increase dwell time, conversion rates, and revenue per visitor for e-commerce and media clients.
Business model
SaaS
Target market
Enterprise
What they offer
Shoppable Video
Embeddable short-form video units with integrated product tagging and in-video purchasing capabilities for brand and retailer websites
Live Shopping
Real-time live streaming commerce solution enabling brands to host interactive shopping events directly on their owned digital properties
Video Monetization
Ad-supported and sponsored video content tools allowing media publishers to generate revenue from video inventory
Firework Studio
Content creation and management suite for producing, editing, and distributing shoppable video content at scale
Analytics Dashboard
Performance analytics tracking video engagement, viewer behavior, conversion rates, and revenue attribution
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes