Dailymotion Advertising

Premium video advertising platform offering brand-safe inventory as an alternative to dominant platforms like YouTube, with strong presence in European and global markets

Dailymotion Advertising serves as the commercial and monetization division of Dailymotion, one of the world's largest video hosting and streaming platforms. It provides advertisers, agencies, and brands with access to premium video ad inventory across Dailymotion's owned-and-operated platform as well as an extended network of partner publishers. The platform supports a range of ad formats including in-stream pre-roll, mid-roll, and outstream video, with programmatic buying capabilities through direct deals, private marketplaces (PMP), and open auction environments. Dailymotion Advertising positions itself as a brand-safe, premium video advertising environment, emphasizing contextual targeting, audience data, and content quality. The platform leverages Dailymotion's global reach — particularly strong in Europe, the Middle East, and Asia — to offer advertisers international scale alongside local market expertise. Its parent company, Vivendi, provides additional strategic backing and cross-media synergies. In the broader AdTech ecosystem, Dailymotion Advertising competes with YouTube Ads, Verizon Media (now Yahoo), and other video-first ad platforms. Its differentiation lies in its curated, professionally produced content environment, GDPR-compliant data practices, and its hybrid model combining programmatic efficiency with premium direct sales. The platform is particularly relevant for brands seeking alternatives to the Google/Meta duopoly in digital video advertising.