Data Strategies Are Evolving From Single Video Campaigns to Building “Lifetime of a Brand”

Video hosting service Dailymotion operates across CTV, OLV and social, giving its ads business "enormous amounts of data" from past campaigns and users consuming videos across its ecosystem, says Eddie Boyle, VP Sales UK at Dailymotion Advertising. "Once a campaign has run, we can then take the insights from that past campaign, and we can Read More