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Brief
3

3Play Media

Combines AI technology with human expertise to deliver accurate, compliant video accessibility solutions that enhance content reach, SEO, and user engagement while meeting regulatory requirements.

Boston, Massachusetts, United StatesFounded 2007

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Video Accessibility & Media Services
Business Model
SaaS
Target Market
Mid-Market, Enterprise
Employee Count
51-200
API Available
Yes
Market Position

Leading provider of video accessibility solutions with focus on accuracy and compliance

Overview

3Play Media is a technology company that specializes in video accessibility solutions, offering closed captioning, transcription, audio description, and translation services. Founded in 2007, the company serves organizations across education, media, entertainment, corporate, and government sectors that need to make their video content accessible and compliant with accessibility regulations like the ADA, Section 508, and WCAG. While not a traditional AdTech company, 3Play Media intersects with the advertising and media technology ecosystem by providing essential accessibility services for video content used in digital advertising, streaming platforms, and content distribution. The company combines human expertise with AI-powered technology to deliver accurate captions and transcripts that enhance video SEO, engagement, and reach. Their platform integrates with major video hosting platforms, learning management systems, and content management systems. 3Play Media has established itself as a leader in the video accessibility space, serving thousands of customers including major universities, broadcasters, and enterprises. The company's solutions help organizations comply with accessibility requirements while improving the overall user experience and discoverability of video content across digital channels.

Products & Features

Captioning Services

Professional closed captioning for video content with 99% accuracy guarantee

Transcription Services

Audio and video transcription services for various content types

Audio Description

Narrated descriptions of visual elements for blind and low-vision audiences

Translation & Subtitling

Multilingual translation and subtitle services for global content distribution

Live Captioning

Real-time captioning for live events, webinars, and broadcasts

Interactive Transcript

Searchable, clickable transcripts that sync with video playback

Key Features
99% accuracy guarantee on captionsTurnaround times from 2 hours to 5 business daysIntegration with 60+ video platformsSelf-service platform with project management toolsASR (Automatic Speech Recognition) with human reviewMulti-language supportCompliance with ADA, Section 508, WCAG standardsVideo player plugins and embeddable players
Use Cases
Making educational video content accessible for students with disabilitiesCompliance with accessibility regulations for corporate training videosImproving SEO and discoverability of video contentAdding captions to streaming media and broadcast contentCreating multilingual versions of marketing and advertising videosLive event captioning for webinars and conferencesSocial media video optimization with captions
Customer Segments
Higher Education InstitutionsMedia & Entertainment CompaniesCorporate EnterprisesGovernment AgenciesBroadcastersOnline Learning PlatformsMarketing Agencies
Connections

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