Pinterest Premiere Spotlight

Premium, exclusive ad placement product within Pinterest's advertising portfolio, targeting top-tier brand advertisers seeking high-impact search visibility

Pinterest Premiere Spotlight is a premium ad product offered by Pinterest, Inc. that provides advertisers with exclusive ownership of the top search results page placement for a full 24-hour period. This takeover-style format ensures that a single brand dominates the most coveted real estate on Pinterest's search experience, maximizing visibility and brand awareness among users actively searching for inspiration and products. It is part of Pinterest's broader suite of premium advertising solutions designed for large-scale brand campaigns. The product is particularly valuable for brands launching new products, running seasonal campaigns, or seeking to dominate category-level search intent on the platform. Because Pinterest users are often in a discovery and planning mindset, Premiere Spotlight placements reach consumers at a high-intent moment, making it attractive for retail, fashion, beauty, home décor, and consumer packaged goods advertisers. The format typically includes video or rich media creative to maximize engagement. As a Pinterest-native ad product, Premiere Spotlight sits within Pinterest's managed and self-serve advertising ecosystem and is generally sold through Pinterest's direct sales team to enterprise and large brand advertisers. It competes with similar high-impact takeover formats offered by platforms like Google, Amazon, and Snap, and reflects Pinterest's ongoing strategy to grow its advertising revenue by offering differentiated, premium inventory that commands higher CPMs and attracts major brand budgets.