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Allen Media Group

Allen Media Group

Broadcast & Cable Mediaallenmedia.tv

Allen Media Group offers advertisers unparalleled reach across diverse multicultural and general market audiences through a fully integrated portfolio of broadcast TV, cable networks, and digital platforms — all under independent, Black-owned media ownership.

Last updated Sep 26, 2026 by ATDb automated enrichment · Connections updated Sep 28, 2026

Founded
1993
HQ
Los Angeles, California, United States
Connections
2

AI-drafted from public sources3 sources cited

At a glance

Employees
1001-5000
Revenue
$500M-$1B
2integrations

About

One of the largest Black-owned media companies in the U.S., operating a significant portfolio of broadcast TV stations, cable networks, and digital properties with a strong multicultural audience focus.

Allen Media Group (AMG) is a privately held, fully integrated media company founded by entertainment mogul Byron Allen. The company owns and operates one of the largest independently owned portfolios of broadcast television stations in the United States, reaching over 90% of U.S. television households. AMG's holdings include 27+ local broadcast TV stations, a suite of cable and streaming networks (including The Weather Channel, HBCUGo, Comedy.TV, Recipe.TV, and others), and a robust digital media division through Entertainment Studios. In the AdTech and advertising ecosystem, Allen Media Group is significant as a major multicultural and general market media owner that offers advertisers direct access to diverse audiences across linear TV, streaming, and digital platforms. The company has been vocal about diversity in media buying and has pushed major advertisers to increase spending with Black-owned media companies. AMG's scale across broadcast, cable, and digital gives it a unique cross-platform advertising proposition. Allen Media Group has pursued an aggressive acquisition strategy, purchasing The Weather Channel television network in 2018 and acquiring numerous local TV stations from companies like Tegna and others. The company competes with major broadcast groups like Nexstar, Sinclair, and Gray Television for local advertising dollars, while also competing in the cable and streaming space. Its emphasis on multicultural content and ownership diversity distinguishes it from many peers in the media landscape.

Business model

Media Owner / Advertising-Supported

Target market

Enterprise

What they offer

  • Local Broadcast TV Stations

    27+ owned-and-operated local TV stations affiliated with major networks (ABC, CBS, NBC, Fox, CW) reaching over 90% of U.S. TV households.

  • The Weather Channel

    Nationally distributed cable and streaming weather news network acquired in 2018, offering broad advertiser reach and contextual targeting opportunities.

  • HBCUGo

    Streaming and cable network dedicated to HBCU sports, culture, and entertainment, targeting multicultural audiences.

  • Entertainment Studios Networks

    Suite of cable and streaming channels including Comedy.TV, Recipe.TV, Cars.TV, ES.TV, Pets.TV, and Home.TV.

  • Local Media Advertising

    Local and national advertising solutions across AMG's broadcast TV station group, including political, automotive, and retail advertising.

  • Digital & Streaming Advertising

    Digital video and display advertising across AMG's owned streaming platforms and digital properties.

Key features

Cross-platform advertising across broadcast, cable, and digitalMulticultural audience targeting and contentNational reach via The Weather Channel and cable networksLocal market penetration through 27+ broadcast TV stationsPolitical advertising capabilities across key marketsHBCU and Black-owned media advertising opportunities

Use cases

National brand advertising campaigns targeting diverse audiencesLocal market advertising for retail, automotive, and healthcare brandsPolitical advertising across swing-state broadcast marketsMulticultural marketing campaigns targeting Black and diverse consumersWeather-contextual advertising on The Weather ChannelUpfront and scatter TV advertising buys

Customer segments

National brand advertisersLocal and regional businessesPolitical campaigns and PACsAdvertising agencies and media buyersAutomotive advertisersRetail and CPG brands

Tech & specs

Technology stack

Linear TV broadcasting infrastructureStreaming/OTT delivery platformsDigital ad servingWeather data and content systems (The Weather Channel)

Security & compliance

FCC regulatory complianceCCPA

Deployment

Linear TVStreaming/OTTDigital/Online

API

No

Corporate history
  1. 1993 · Founded
Connection details

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