M6 Group

One of France's top two commercial television groups, competing directly with TF1 Group for TV advertising budgets and audiences

M6 Group (Groupe M6) is a major French commercial media conglomerate headquartered in Neuilly-sur-Seine, France. Founded in 1987, the group operates one of France's most-watched free-to-air television channels, M6, alongside a broad portfolio of thematic channels including W9, 6ter, Téva, Paris Première, and others. The group also has significant radio holdings through RTL Group's French operations and a growing digital and streaming presence via 6play, its video-on-demand platform. As a major media owner, M6 Group is a significant player in the French advertising market. The group generates a substantial portion of its revenue from television advertising, selling airtime across its network of channels to brands and agencies targeting French consumers. Its 6play streaming platform extends its advertising inventory into digital and connected TV environments, making it relevant to both traditional TV buyers and digital advertisers. M6 Group is publicly traded on Euronext Paris and has historically been majority-owned by RTL Group, itself a subsidiary of Bertelsmann. The group competes primarily with TF1 Group and France Télévisions in the French broadcast market. A proposed merger with TF1 was announced in 2021 but was ultimately abandoned in 2022 following regulatory opposition. M6 Group remains one of the most profitable commercial broadcasters in France, with a strong brand portfolio and a loyal audience base.