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David Larramendy

Operator

David Larramendy is the Chief Executive Officer of M6 Group, one of France's most prominent commercial media groups, whose portfolio includes the M6 television channel, W9, 6ter, streaming platform 6play, and radio stations including RTL. He took on the CEO role following the departure of Nicolas de Tavernost, stepping into leadership of a group that generates significant advertising revenue as a core part of its business model, making him a central figure in the French commercial media and advertising ecosystem. Larramendy has spent much of his career within the RTL Group and M6 ecosystem, rising through financial and operational leadership roles before assuming the top position. His tenure as CEO has been marked by navigating the ongoing transformation of linear television in France, accelerating the development of 6play as a streaming and addressable advertising platform, and managing the group's broader digital transition in a competitive landscape that includes global streaming giants.

Last updated Nov 14, 2026 by ATDb automated enrichment · Connections updated Nov 14, 2026

Role
CEO
Company
M6 Group
Based
Paris, France
Connections
1

AI-drafted from public sources1 source cited

Years in industry
20 years

Bio

David Larramendy is the Chief Executive Officer of M6 Group, one of France's most prominent commercial media groups, whose portfolio includes the M6 television channel, W9, 6ter, streaming platform 6play, and radio stations including RTL. He took on the CEO role following the departure of Nicolas de Tavernost, stepping into leadership of a group that generates significant advertising revenue as a core part of its business model, making him a central figure in the French commercial media and advertising ecosystem. Larramendy has spent much of his career within the RTL Group and M6 ecosystem, rising through financial and operational leadership roles before assuming the top position. His tenure as CEO has been marked by navigating the ongoing transformation of linear television in France, accelerating the development of 6play as a streaming and addressable advertising platform, and managing the group's broader digital transition in a competitive landscape that includes global streaming giants.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Commercial BroadcastingStreaming and AVODTelevision AdvertisingDigital Media TransformationAddressable TV AdvertisingMedia Group OperationsFrench Media Market

Recognition

Notable achievements

  • Appointed CEO of M6 Group, succeeding long-serving chairman Nicolas de Tavernost
  • Overseeing the growth of 6play as a key streaming and digital advertising platform in France
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