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JioStar

JioStar

Streaming Media & Connected TV AdvertisingPublisherhotstar.com

JioStar offers advertisers unparalleled reach across India through its massive TV network and the JioHotstar streaming platform, combining premium content including cricket, Bollywood, and international programming with advanced digital ad targeting.

Last updated Jul 22, 2026 by the ATDb Editorial Team

Founded
2024
HQ
Mumbai, Maharashtra, India
Connections
4

At a glance

Employees
10001+
Revenue
$2B+
3integrations1partners
Connected TV PlatformVideo Advertising Platform

About

India's largest media and entertainment conglomerate, commanding the dominant share of TV viewership and digital streaming in the country

JioStar is a landmark joint venture between Reliance Industries and The Walt Disney Company, created through the merger of Star India and Viacom18, which closed on November 14, 2024. The ownership structure gives Viacom18-Reliance 46.82%, Disney 36.84%, and Reliance 16.34%, making Reliance the dominant stakeholder in what is now India's largest media and entertainment company. The combined entity controls an enormous portfolio of television channels, sports rights, and digital streaming assets across multiple languages and genres.

Business model

Media & Entertainment / Streaming

Target market

Enterprise

What they offer

  • JioHotstar

    India's leading streaming platform launched February 14, 2025, combining the former Disney+ Hotstar and JioCinema libraries with live sports, movies, and originals

  • Star TV Network

    Extensive portfolio of broadcast and cable television channels across news, entertainment, and sports in multiple Indian languages

  • Colors & Viacom18 Channels

    Entertainment and regional TV channels inherited from Viacom18, including Colors, MTV India, and Nickelodeon India

  • Star Sports

    Premier sports broadcasting network holding rights to IPL, ICC cricket events, and other major sports properties in India

  • JioStar Ad Platform

    Programmatic and direct advertising solutions across digital streaming and broadcast TV inventory, enabling targeted campaigns at scale

Key features

Largest streaming platform in India by subscriber baseExclusive IPL and ICC cricket broadcast rightsMulti-language content spanning 20+ Indian languagesCombined digital and linear TV advertising inventoryAdvanced audience targeting via Jio subscriber dataLive sports streaming at massive concurrent viewership scaleSubscription and ad-supported (AVOD/SVOD) tiers on JioHotstar

Use cases

National brand advertising campaigns across TV and digital in IndiaTargeted CTV and OTT advertising on JioHotstarSports sponsorship and in-stream advertising during IPL and cricketRegional language audience targeting for FMCG and D2C brandsPerformance advertising leveraging Jio first-party dataCo-viewing household reach for large-scale brand awareness

Customer segments

Large national and multinational advertisersFMCG and consumer goods brandsTelecom and technology companiesAutomotive brandsE-commerce and D2C brandsMedia agencies and trading desks

Tech & specs

Technology stack

Cloud-based video streaming infrastructureProgrammatic advertising stackFirst-party data management via Jio ecosystemAI/ML-based content recommendationDynamic ad insertion (DAI) for live streamsCDN for large-scale concurrent streaming

Security & compliance

GDPR (for international operations)India PDPB (Personal Data Protection Bill compliance)

Deployment

Cloud

API

Limited

Corporate history
  1. 2024 · Founded
Connection details

Explore further

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On the AtlasConnected TVOn the Mapby country + regionOn the GraphNetwork around JioStar