USA Network

Flagship cable network of Versant; one of the top-rated basic cable channels in the U.S. with premium ad inventory sold via NBCU One Platform

USA Network is one of the most-watched basic cable channels in the United States, known for original scripted dramas, acquired programming, sports, and WWE content. Founded in the late 1970s and long operated under NBCUniversal (a Comcast subsidiary), USA Network became the flagship asset of Versant following NBCUniversal's spinoff of its cable network portfolio on January 2, 2026. The channel has historically ranked among the top cable networks in total viewers and key advertising demographics. In the AdTech and advertising ecosystem, USA Network's inventory is a significant linear and streaming television buy. Per a May 2025 commercial services agreement, NBCU continues to sell USA Network's advertising inventory through its One Platform — NBCUniversal's unified advertising sales and data platform — through at least the 2026/27 upfront cycles. This arrangement allows advertisers to access USA Network audiences alongside NBCU's broader portfolio using One Platform's advanced audience targeting, programmatic, and cross-screen capabilities. USA Network's significance in the AdTech space lies in its scale as a top-tier cable brand with broad reach across linear TV, VOD, and streaming environments. Advertisers leverage USA Network inventory for brand-safe, premium video advertising targeting adults 18-49 and 25-54 demographics. The continued use of One Platform for ad sales ensures access to NBCU's data-driven targeting, measurement, and cross-portfolio bundling even under the new Versant ownership structure.