USA Network

New York, NY, United States · Founded 1971

1001-5000 employees

Sourced & current · updated Oct 12, 2026

American basic cable channel and entertainment brand; flagship of Versant's network portfolio post Jan 2 2026 spinoff. Ad inventory sold under NBCU One Platform through 2026/27 upfront cycles per May 2025 commercial service agreement.

Where they sit

Stack tier: Marketing Technology (C)

Video Advertising PlatformProgrammatic Platform

One of the top-rated basic cable networks in the United States and flagship property of Versant post-spinoff, with advertising sold through NBCU One Platform

Ownership

Parent: Versant Media Group