iQIYI Advertising

One of the top three premium video advertising platforms in China, competing with Youku and Tencent Video for brand advertising budgets

iQIYI Advertising is the commercial advertising division of iQIYI, Inc., often referred to as the 'Netflix of China.' Founded as a subsidiary of Baidu and later partially spun off, iQIYI operates one of China's largest premium video streaming platforms with over 500 million monthly active users, making its advertising platform one of the most significant digital video ad ecosystems in the country. The advertising business enables brands to reach highly engaged audiences through pre-roll, mid-roll, and post-roll video ads, branded content integrations, sponsorships, and display advertising across iQIYI's vast content library including dramas, variety shows, movies, and anime. iQIYI Advertising leverages Baidu's data infrastructure and its own first-party audience data to offer sophisticated targeting capabilities including demographic, behavioral, interest-based, and contextual targeting. The platform supports programmatic buying through its own DSP and SSP infrastructure, as well as direct reservation-based buying for premium placements. Advertisers can access brand safety tools, viewability measurement, and third-party verification integrations to ensure campaign quality. In the Chinese AdTech ecosystem, iQIYI competes directly with Youku (Alibaba) and Tencent Video for premium video advertising budgets. Its strength lies in its original content production, particularly popular drama series and variety shows that attract massive co-viewing audiences and create high-impact sponsorship opportunities. The platform is particularly significant for luxury, consumer goods, entertainment, and technology brands seeking to reach China's urban millennial and Gen Z consumers through premium streaming environments.