iQIYI Advertising

One of the top three premium online video advertising platforms in China, competing with Youku and Tencent Video for brand and performance ad budgets

iQIYI Advertising is the commercial advertising division of iQIYI, Inc., one of China's largest and most influential online video streaming platforms often dubbed the 'Netflix of China.' Backed by Baidu and publicly listed on NASDAQ, iQIYI boasts a massive subscriber and free-tier user base that gives advertisers access to a highly engaged audience consuming premium long-form content including dramas, variety shows, films, and anime. The platform offers a full suite of advertising products spanning pre-roll and mid-roll video ads, branded content integrations, display banners, splash ads, and programmatic buying capabilities through its data-driven ad tech infrastructure. In the Chinese digital advertising ecosystem, iQIYI competes directly with Youku (Alibaba) and Tencent Video for premium video ad budgets, while also facing pressure from short-video platforms like Douyin (TikTok) and Kuaishou. iQIYI differentiates itself through its investment in original content (iQIYI Originals), which drives high viewer engagement and brand-safe premium inventory. Its advertising platform leverages Baidu's extensive data assets for audience targeting, enabling advertisers to reach users based on demographics, interests, and behavioral signals. For brands and agencies operating in or entering the Chinese market, iQIYI Advertising represents a critical channel for reaching urban, digitally-savvy consumers. The platform supports both performance and brand-awareness objectives, offering solutions ranging from self-serve programmatic tools to fully managed campaigns with deep content integration opportunities such as title sponsorships and in-show product placements.