iQIYI

One of the top three online video platforms in China, competing with Tencent Video and Youku for market leadership in long-form streaming and digital video advertising

iQIYI (爱奇艺) is one of China's largest online video streaming platforms, founded in 2010 as a subsidiary of Baidu. The platform hosts a vast library of licensed and original content including dramas, films, variety shows, anime, and documentaries, serving hundreds of millions of users across China. iQIYI went public on NASDAQ in 2018, raising approximately $2.25 billion in its IPO, and has since operated as a publicly traded company while maintaining Baidu as its majority shareholder. In the AdTech ecosystem, iQIYI operates a dual-revenue model combining premium subscriptions with a sophisticated advertising platform. Its advertising business encompasses display ads, pre-roll and mid-roll video ads, brand integrations, and programmatic buying capabilities. The platform leverages Baidu's AI and big data infrastructure to offer advanced audience targeting, behavioral analytics, and content-level brand safety tools for advertisers seeking to reach China's massive digital video audience. iQIYI competes directly with Tencent Video and Youku (Alibaba) in China's highly competitive long-form video streaming market. The company has invested heavily in original content production, AI-driven recommendation engines, and interactive entertainment formats. Its advertising platform is a critical channel for brands targeting Chinese consumers, offering unique access to premium video inventory with deep demographic and interest-based targeting powered by Baidu's data ecosystem.