Provides businesses with access to China's largest search engine audience and comprehensive digital advertising solutions powered by AI, enabling effective targeting and engagement of Chinese consumers across multiple digital touchpoints.
Last updated Feb 18, 2026
Market leader in Chinese search advertising with dominant market share
Baidu Ads is the advertising platform of Baidu, Inc., China's dominant search engine and one of the world's largest AI and internet companies. The platform provides comprehensive digital advertising solutions tailored specifically for the Chinese market, including search advertising (similar to Google Ads), display advertising, video ads, and native advertising across Baidu's ecosystem of properties. Baidu Ads serves as the primary monetization engine for Baidu's search engine, which commands approximately 70-80% market share in China, making it an essential platform for businesses seeking to reach Chinese consumers. As part of Baidu's broader suite of services, Baidu Ads leverages advanced AI and machine learning capabilities to optimize ad targeting, bidding, and performance. The platform integrates with Baidu's various properties including Baidu Search, Baidu Baike (encyclopedia), Baidu Tieba (forums), iQiyi (video streaming), and Baidu Maps, providing advertisers with extensive reach across multiple touchpoints. Baidu Ads is critical for both domestic Chinese companies and international brands looking to establish or expand their presence in the Chinese market, offering unique access to a market largely isolated from Western advertising platforms like Google Ads and Facebook Ads.
Pay-per-click search advertising on Baidu's search engine results pages
Banner and display advertising across Baidu's network of partner sites and properties
Video advertising on Baidu properties and partner platforms including iQiyi
Native advertising integrated into Baidu's content feeds and properties
Premium branded search results with rich media content
Analytics and tracking tools for campaign performance measurement
In-feed advertising on Baidu App and mobile properties