Baidu Ads
Beijing, Beijing, China · Founded 2000
10001+ employees · BIDU
Sourced & current · updated Oct 5, 2026Website
Baidu Ads is the advertising arm of Baidu, China's dominant search engine holding over 75% market share, processing 5 billion queries every day with approximately 667 million monthly active users on its app alone.
Where they sit
Stack tier: Ecosystem Services (A)
AI-Powered PlatformMobile Ad PlatformDemand Side Platform (DSP)Programmatic PlatformPerformance Marketing
Dominant search advertising platform in China with ~60-70% search market share
Ownership
Parent: Baidu Inc.