Baidu Ads
Beijing, Beijing, China · Founded 2000
10000+ employees · BIDU
Sourced & current · updated Jun 24, 2026Website
Baidu's advertising platform, the dominant search and display advertising solution in China, serving millions of advertisers across the world's largest internet market.
Where they sit
Stack tier: Ecosystem Services (A)
AI-Powered PlatformMobile Ad PlatformDemand Side Platform (DSP)Programmatic PlatformPerformance Marketing
Dominant search advertising platform in China, holding the largest share of Chinese search ad revenue
Ownership
Parent: Baidu Inc.