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Brief

QVC Group

Video Commerce & Retail Media

QVC Group connects brands and vendors to millions of engaged shoppers through live, shoppable video programming across TV, streaming, and digital platforms, combining entertainment with direct commerce.

Last updated Oct 23, 2026 by ATDb automated enrichment

Founded
1986
HQ
West Chester, Pennsylvania, United States
Connections
2

AI-drafted from public sources1 source cited

At a glance

Employees
10001+
Revenue
$10B+
Stock
QRTEA
Retail Media PlatformVideo Advertising Platform

About

Global leader in video commerce, operating the two largest home shopping television networks in the United States (QVC and HSN) with a growing streaming and digital presence

QVC Group (formerly Qurate Retail Group) is one of the world's largest video commerce companies, operating flagship brands QVC and HSN (Home Shopping Network) alongside other retail properties. The company broadcasts live shopping programming across television networks, streaming platforms, and digital channels, blending entertainment with direct-to-consumer retail. QVC Group reaches approximately 200 million homes worldwide across the US, UK, Germany, Japan, Italy, and other markets, generating billions in annual revenue primarily through product sales across categories including beauty, fashion, jewelry, home, and electronics.

Business model

Video Commerce / Retail Media

Target market

Direct-to-Consumer / Brand Vendors / Retail Partners

What they offer

  • QVC Network

    Live and on-demand shoppable television programming broadcast across cable, satellite, and streaming platforms in multiple countries

  • HSN (Home Shopping Network)

    US-based live shopping television network offering products across beauty, fashion, home, and more

  • QVC+

    Streaming platform extending QVC's shoppable content to connected TV, mobile, and web audiences

  • HSN+

    Streaming extension of HSN offering live and on-demand shopping content digitally

  • QVC.com / HSN.com

    E-commerce storefronts complementing linear TV broadcasts with full product catalogs and digital shopping experiences

  • QVC International

    Localized QVC networks operating in the UK, Germany, Japan, Italy, and other markets

Key features

Live shoppable television programmingSimultaneous multi-platform broadcasting (TV, streaming, digital)Direct-to-consumer retail with no third-party retail intermediaryVendor/brand media placement within programmingOn-air product demonstrations and storytellingLoyalty and membership programs (QCard, Easy Pay installment purchasing)Mobile commerce apps for iOS and Android

Use cases

Brand product launches via live television and streaming commerceDirect-to-consumer sales without traditional retail distributionVendor media placement and product storytelling on shoppable TVCustomer acquisition and retention through loyalty and installment programsInternational market entry for brands via QVC's global networks

Customer segments

Consumer product brands seeking direct-to-consumer media and sales channelsFashion and beauty brandsHome goods and electronics manufacturersDirect-to-consumer shoppers (primarily women 35-65)Jewelry and accessories brandsHealth and wellness product companies

Tech & specs

Technology stack

Streaming video infrastructure (QVC+, HSN+)E-commerce platforms (QVC.com, HSN.com)Mobile commerce apps (iOS, Android)CRM and loyalty management systemsLive broadcast production technologyConnected TV app distribution

Security & compliance

PCI DSSCCPAGDPR

Deployment

Linear TV (cable/satellite)Streaming (OTT/CTV)Web (e-commerce)Mobile apps

API

No

Corporate history
  1. 1986 · Founded
Connection details
See people at QVC Group (2)

Explore further

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